Archetype: pet sitting marketplace

What does it cost to build an app like Rover?

Sample range · freelance

$28k–$63k

An agency would be $50k–$138k for the same scope. This is a pre-computed sample, not your estimate. Your version is probably smaller.

Where the money goes

Sitter profiles & background checks
60–100
$4,500–$9,500
Search, booking & calendar availability
70–130
$5,250–$12,350
In-app messaging
40–70
$3,000–$6,650
Payments & sitter payouts
80–140
$6,000–$13,300
Reviews & trust
40–70
$3,000–$6,650
Photo/video updates during a booking
40–70
$3,000–$6,650
Admin, disputes & moderation
40–80
$3,000–$7,600
Total · 7 modules
370–660
$27,750–$62,700

Why this kind of app is expensive

Leaving a pet with a stranger only works if trust is designed in from the start — background checks, verified reviews, and a dispute process are not optional scope.

A booking calendar has to handle overlapping requests and a sitter's real-world availability without double-booking someone's dog.

Two-sided payments — charging owners, paying sitters after the job is done — add escrow-style logic most simple marketplaces do not need, and photo updates during a stay are what owners actually pay for.

The cheapest honest version of this idea is no background checks, manual booking approval, no in-booking photo updates. That lands nearer $20k–$47k.

Your app is not Rover. Get the range for what you are actually building.

Not open yet

Launching this weekend.

The free range, the $79 spec and the $199 execution pack all open then. Nothing to sign up for — come back and paste your idea.